📅 Product Distribution Strategy Meeting
Date: December 27, 2025 | Time: Evening
Meeting Objectives
- Define distribution priorities for each product
- Align on pricing strategy
- Identify partnership opportunities
- Set 90-day targets
Agenda
1. Product Portfolio Review (10 min)
| Product | Status | Current Users | Revenue |
|---|---|---|---|
| Velodesk (SaaS) | Live | ? | ? |
| Templates | Live | ? | ? |
| Startup Kit | Live | ? | ? |
| Consulting Services | Ongoing | ? | ? |
Discussion: Which product has the highest potential ROI?
2. Distribution Channels (15 min)
| Channel | Best For | Effort | Priority |
|---|---|---|---|
| LinkedIn Organic | All products | Low | HIGH |
| Product Hunt | Velodesk | Medium | HIGH |
| Cold Outreach | Consulting | Medium | MEDIUM |
| Paid Ads | Velodesk, Templates | High | LOW (Phase 2) |
| Partnerships | All | Medium | MEDIUM |
| Lifetime Deals (AppSumo) | Velodesk | High | DISCUSS |
Decision needed: Top 3 channels to focus on in Month 1?
3. Pricing Strategy (15 min)
Velodesk
| Tier | Price | Features |
|---|---|---|
| Free | $0 | Limited simulations, basic dashboard |
| Pro | $29/mo | Unlimited simulations, full reports |
| Team | $79/mo | Multi-user, collaboration features |
Questions:
- Should we offer a lifetime deal for early adopters?
- What's the trial period? 7 or 14 days?
Templates
| Option | Price |
|---|---|
| Individual | $19-49 |
| Bundle | $99-149 |
| All Access | $199 |
Question: Free template as lead magnet?
Consulting Services
| Service | Pricing Model |
|---|---|
| Strategy Call | Free (lead gen) |
| MVP Build | Project-based (₦2-5M) |
| Monthly Retainer | ₦500K-1.5M/mo |
4. Partnership Opportunities (10 min)
Potential Partners:
- Incubators & Accelerators (Techstars Lagos, CCHub, etc.)
- Coworking Spaces (Venia Hub, Leadspace)
- Business Consultants (referral fees)
- Complementary SaaS tools (Notion, Slack integrations)
Decision needed: Who do we reach out to first?
5. 90-Day Targets (10 min)
| Metric | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Email List | 500 | 1,500 | 3,000 |
| Velodesk Users | 100 | 400 | 1,000 |
| Template Sales | 20 | 50 | 100 |
| Consulting Leads | 10 | 20 | 30 |
| Revenue (₦) | 500K | 1.5M | 3M |
6. Immediate Action Items (5 min)
| Action | Owner | Deadline |
|---|---|---|
| Finalize lead magnet PDF design | ? | Dec 29 |
| Set up email automation | ? | Dec 30 |
| Post Day 1 LinkedIn content | ? | Dec 28 |
| Prep Product Hunt assets | ? | Jan 5 |
| Reach out to 5 influencers | ? | Jan 3 |
Notes / Decisions Made
(To be filled during meeting)
Next Meeting
Date: ___________
Focus: ___________